10cric app customer care number open url :u158.ccUmashan Naidoo adds, 鈥淭here is a change in lifestyle and Indians are looking for comfort along with contemporary fashion. Pop culture (that includes movies, art and celebrity influence) and exposure to the world either through social media or by taking vacations to new countries has motivated people to become more active and realise that comfort is good for the soul. Today, there is a generation of millennials who are creating new rules and are working in spaces that encourage a casual dress code. Also, the western wear market has more than doubled in the last fi ve years and is getting stronger as organisations are adapting a relaxed and less traditional dress code.鈥?
鈥淲estern wear is ageless, and fashion is a state of mind. The youth market is the driving force behind denim, streetwear but there are fashion building blocks from washed back linens, voiles, cotton stretch, viscose, cotton linen blends that is growing amongst a wider spectrum of customer. There is athleisure in casual sphere which endorses a sporty look and may have some technical innovation like 鈥淒ry Cool鈥? a fabric that keeps you dry in summer through absorbing body sweat. Cotton stretches that are styled in an athletic way allow freedom of movement and now massive as a concept in the denim segment. With so many fabrics and trends, western wear can be easily targeted to any age group,鈥?he further states.open url :u158.cc
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